Walter Pfeifer created the CRYSTALP brand in 2001 after working 20 years for Swarovski, leaving in the position of Vice President Marketing. CRYSTALP’s Tyrolean parent company is based in Wattens, Austria and specialises in the production and trade of high quality fashion jewellery and accessories. CRYSTALP employs a young in-house design and development team, whilst also participating locally in an assembly work based programme where nearby Austrian residents painstakingly set the crystals for each piece before going through a stringent quality control process within the factory itself.